1. With proper SPF, DKIM, and a Tracking domain setup, your email headers and links will be completely “white labeled”. The recipient will not see any mention of bitBirds Email in your emails.
2. All the visible components of your emails such as the “View On The Web” and “Unsubscribe” tracking page URLs will use your domain and not bitBirds Emails.
3. Using your own domain for points 1 and 2 mean that you can easily build your own sender reputation. Our default tracking domains are shared among many customers. Your email delivery could be affected by other senders using the shared tracking domain.
So, using your own domain will help you build your own sender reputation which can result in better overall delivery of your emails. The white labeled emails also give your recipients confidence that they are in fact receiving the email from you and not someone pretending to be you.
4. bitBirds Email’s reputation monitoring guide system that is built into your account will automatically add 5 points to your score if you have this setup. While account reputation system is meant to be a guide only, this will add 5 points to it and help you maintain the 5-star rating.
5. It is easy to setup. Similar to setting up SPF and DKIM, you will need to make an entry in your domain’s DNS Settings. If your domain, for example, was example.com then you could set up a tracking domain such as email.example.com or tracking.example.com. Once you have decided on a prefix you will need to add a new CNAME record to your domain’s DNS settings for your chosen domain to point to tracking.bitbirds.com. By default, our system will look for “tracking” or “email”. If you have decided to use something else, just contact our support staff to have them manually verify your record.